The Asphalt Kingdom Blog

I had the great pleasure to speak not once, but twice, this week at the University Of Utah’s MBA class about how I started building my own business. Not only was it exciting to share with a room of students that being your own boss gives you the best job security in tough economic times, but it was also very exciting to see that the entrepreneurial spirit is very much alive and well in the West!

Often, people start asphalt maintenance companies to cover their expenses while being the boss. Then growth enters the picture. You may not know the reliable ways to grow your asphalt maintenance company, but you want to.

Updated for 2025

2025 is going to be your year, and you want to start the sealcoating season right. But is your marketing campaign falling behind already? Do you have the right tools to market your asphalt repair services, and are you on the right social media platforms? Does your sealcoating company even have a presence on Google and other search engines?

Imagine a world where your expertise, experience, and skills—not products on a shelf—become the backbone of a successful business. There are no manufacturing headaches or warehouse logistics—just you (and your team) delivering valuable services to clients. It sounds ideal, and that’s the beauty of service-based businesses. 

Over the past months, millions of workers all over the world quit their jobs. According to Bloomberg, the Great Resignation (or "lying flat" as it's called in China) has been the trend in China, Europe, and the United States and it's not showing signs of fading just yet.

Want to get more reviews from your sealcoating customers but don't know how? Then check out our easy-to-follow guide on how to get more positive reviews from customers and how to deal with negative ones.

You’re likely always looking for more ways to get more business. That’s where Google Business Profile comes in. It’s a free service that can help more customers find your asphalt business in your local area.

Facebook currently has at least 180 million users in the US. Because of its wide reach, it's only natural for asphalt maintenance business owners to want to establish a presence there and reach millions of customers.

But how does one set up a Facebook business page for your brand-new sealcoating company? Find out below.

Note: You need to have a personal Facebook account to create a Business Page. So if you don't have a personal Facebook account, it's time to create one now.

Before we discuss how to set up a YouTube channel for your business, we want to let you know that your business or brand channel should be different from your personal one.

Having a brand account allows you to protect your personal email address and other personal details from the public. It also allows you to assign different people from your team to manage the channel using their own accounts.

And because this is going to be a business account, we also recommend that you use your work email instead of your personal one.

The crew hiring season is coming soon and many business owners struggle to find people who have what it takes to succeed and help the company grow.