---
title: Top 4 Social Media Tips for Asphalt Maintenance Businesses
description: These social media tips will help your asphalt maintenance business grow a following...which leads to more business!
image: https://blog.asphaltkingdom.com/hubfs/webinar-soc-med-featured-imgv2.jpg
---
[](https://www.asphaltkingdom.com) Asphalt Maintenance Made Easy
 
- Supplies
- [All Supplies](https://www.asphaltkingdom.com/supply-store.html)
- [Crack Filler](https://www.asphaltkingdom.com/crack-fill-store.html)
- [Sealer](https://www.asphaltkingdom.com/asphalt-sealer.html)
- [Line Paint & Stencils](https://www.asphaltkingdom.com/parking-line-paint.html)
- [Cold Asphalt Patch Repair](https://www.asphaltkingdom.com/asphalt-patch.html)
- [Cleaning Supplies](https://www.asphaltkingdom.com/maintenance-supplies.html)
- [Traffic Safety](https://www.asphaltkingdom.com/traffic-safety.html)
- Equipment
- [All Equipment](https://www.asphaltkingdom.com/sealcoating-equipment.html)
- [Crack Filling Equipment](https://www.asphaltkingdom.com/crack-filling-equipment.html)
- [Sealcoat Sprayer](https://www.asphaltkingdom.com/sealcoat-sprayer.html)
- [Line Stripers](https://www.asphaltkingdom.com/striping-machines.html)
- [Asphalt Patching](https://www.asphaltkingdom.com/asphalt-patching-store.html)
- [Gas Blowers](https://www.asphaltkingdom.com/asphalt-blowers.html)
- Parts & Accessories ▶
- [Sealer Sprayer Parts](https://www.asphaltkingdom.com/sealer-sprayer-parts.html)
- [Crack Filling Equipment Parts](https://www.asphaltkingdom.com/crack-repair-parts.html)
- [RY10 / RY10 Pro Replacement Parts](https://www.asphaltkingdom.com/replacement-parts.html)
- [Line Striper Parts](https://www.asphaltkingdom.com/line-painting-accessories.html)
- [Cleaning Supplies](https://www.asphaltkingdom.com/maintenance-supplies.html)
- [Line Striping Accessories](https://www.asphaltkingdom.com/asphalt-line-painting-parts.html)
- [Spray System Accessories](https://www.asphaltkingdom.com/spray-system-accessories.html)
- [Asphalt Tools](https://www.asphaltkingdom.com/asphalt-tools.html)
- Parking Lot Stencils ▶
- [Word Stencils](https://www.asphaltkingdom.com/wording-stencils.html)
- [Handicap Stencils](https://www.asphaltkingdom.com/handicap-stencils.html)
- [Letter Stencils](https://www.asphaltkingdom.com/letter-stencil-kits.html)
- [Number Stencil Kits](https://www.asphaltkingdom.com/number-stencil-kit.html)
- [Road Stencils](https://www.asphaltkingdom.com/roadway-stencils.html)
- [Surface Preparation](https://www.asphaltkingdom.com/asphalt-cleaning.html)
- [Asphalt Business Packages](https://www.asphaltkingdom.com/start-a-business.html)
- [Sale](https://www.asphaltkingdom.com/sale.html)
- [Property Managers](https://info.asphaltkingdom.com/asphalt-parking-lot-repair)
- [Contractors](https://info.asphaltkingdom.com/existing-business)
- [Start a Business](https://info.asphaltkingdom.com/start-your-business)
- Resources
- [All Resources](https://info.asphaltkingdom.com/asphalt-maintenance-resources)
- [Business Solutions](https://info.asphaltkingdom.com/business-solutions)
- [Training Courses](https://info.asphaltkingdom.com/asphalt-maintenance-resources#2)
- [AK DASH CRM](https://akdash.com/)
- [Coaching](https://info.asphaltkingdom.com/asphalt-coaching)
- [Success Stories](https://info.asphaltkingdom.com/success-stories)
- [Weekly Roundtable](https://info.asphaltkingdom.com/weekly-roundtable)
- [Parking Lot Calculator](https://www.asphaltkingdom.com/mapping-tool-customer-sign-up)
- [Supply Calculators](https://info.asphaltkingdom.com/asphalt-supply-calculators)
- [AK Vault](https://info.asphaltkingdom.com/the-vault)
- [Video Center](https://info.asphaltkingdom.com/video-center)
- [Media](https://info.asphaltkingdom.com/media)
- [Blog](https://blog.asphaltkingdom.com/)
- [FAQ](https://www.asphaltkingdom.com/asphalt-faq.html)
- [Testimonials](https://info.asphaltkingdom.com/testimonials)
- [Events Calendar](https://info.asphaltkingdom.com/calendar-of-events)
- [Contact](https://info.asphaltkingdom.com/contact)
- [Account](https://www.asphaltkingdom.com/customer/account/)
Speak to an Asphalt Expert!
[1-866-399-5562](tel:1-866-399-5562)
[tel:1-866-399-5562](tel:1-866-399-5562)
 
Speak to an Asphalt Expert!
[1-866-399-5562](tel:1-866-399-5562)
 
- Supplies
- [All Supplies](https://www.asphaltkingdom.com/supply-store.html)
- [Crack Filler](https://www.asphaltkingdom.com/crack-fill-store.html)
- [Sealer](https://www.asphaltkingdom.com/asphalt-sealer.html)
- [Line Paint & Stencils](https://www.asphaltkingdom.com/parking-line-paint.html)
- [Cold Asphalt Patch Repair](https://www.asphaltkingdom.com/asphalt-patch.html)
- [Cleaning Supplies](https://www.asphaltkingdom.com/maintenance-supplies.html)
- [Traffic Safety](https://www.asphaltkingdom.com/traffic-safety.html)
- Equipment
- [All Equipment](https://www.asphaltkingdom.com/sealcoating-equipment.html)
- [Crack Filling Equipment](https://www.asphaltkingdom.com/crack-filling-equipment.html)
- [Sealcoat Sprayer](https://www.asphaltkingdom.com/sealcoat-sprayer.html)
- [Line Stripers](https://www.asphaltkingdom.com/striping-machines.html)
- [Asphalt Patching](https://www.asphaltkingdom.com/asphalt-patching-store.html)
- [Gas Blowers](https://www.asphaltkingdom.com/asphalt-blowers.html)
- Parts & Accessories ▶
- [Sealer Sprayer Parts](https://www.asphaltkingdom.com/sealer-sprayer-parts.html)
- [Crack Filling Equipment Parts](https://www.asphaltkingdom.com/crack-repair-parts.html)
- [RY10 / RY10 Pro Replacement Parts](https://www.asphaltkingdom.com/replacement-parts.html)
- [Line Striper Parts](https://www.asphaltkingdom.com/line-painting-accessories.html)
- [Cleaning Supplies](https://www.asphaltkingdom.com/maintenance-supplies.html)
- [Line Striping Accessories](https://www.asphaltkingdom.com/asphalt-line-painting-parts.html)
- [Spray System Accessories](https://www.asphaltkingdom.com/spray-system-accessories.html)
- [Asphalt Tools](https://www.asphaltkingdom.com/asphalt-tools.html)
- Parking Lot Stencils ▶
- [Word Stencils](https://www.asphaltkingdom.com/wording-stencils.html)
- [Handicap Stencils](https://www.asphaltkingdom.com/handicap-stencils.html)
- [Letter Stencils](https://www.asphaltkingdom.com/letter-stencil-kits.html)
- [Number Stencil Kits](https://www.asphaltkingdom.com/number-stencil-kit.html)
- [Road Stencils](https://www.asphaltkingdom.com/roadway-stencils.html)
- [Surface Preparation](https://www.asphaltkingdom.com/asphalt-cleaning.html)
- [Asphalt Business Packages](https://www.asphaltkingdom.com/start-a-business.html)
- [Sale](https://www.asphaltkingdom.com/sale.html)
- [Property Managers](https://info.asphaltkingdom.com/asphalt-parking-lot-repair)
- [Contractors](https://info.asphaltkingdom.com/existing-business)
- [Start a Business](https://info.asphaltkingdom.com/start-your-business)
- Resources
- [All Resources](https://info.asphaltkingdom.com/asphalt-maintenance-resources)
- [Business Solutions](https://info.asphaltkingdom.com/business-solutions)
- [Training Courses](https://info.asphaltkingdom.com/asphalt-maintenance-resources#2)
- [AK DASH CRM](https://akdash.com/)
- [Coaching](https://info.asphaltkingdom.com/asphalt-coaching)
- [Success Stories](https://info.asphaltkingdom.com/success-stories)
- [Weekly Roundtable](https://info.asphaltkingdom.com/weekly-roundtable)
- [Parking Lot Calculator](https://www.asphaltkingdom.com/mapping-tool-customer-sign-up)
- [Supply Calculators](https://info.asphaltkingdom.com/asphalt-supply-calculators)
- [AK Vault](https://info.asphaltkingdom.com/the-vault)
- [Video Center](https://info.asphaltkingdom.com/video-center)
- [Media](https://info.asphaltkingdom.com/media)
- [Blog](https://blog.asphaltkingdom.com/)
- [FAQ](https://www.asphaltkingdom.com/asphalt-faq.html)
- [Testimonials](https://info.asphaltkingdom.com/testimonials)
- [Events Calendar](https://info.asphaltkingdom.com/calendar-of-events)
- [Contact](https://info.asphaltkingdom.com/contact)
- [Account](https://www.asphaltkingdom.com/customer/account/)
# Top 4 Social Media Tips for Asphalt Maintenance Businesses
These social media tips will help your asphalt maintenance business grow a following...which leads to more business!
Posted by [Judson Burdon](https://blog.asphaltkingdom.com/author/judson-burdon) on May 5, 2025
Find me on
Social media is a facet of digital marketing, and it is everywhere. Asphalt maintenance companies like yours can use these platforms to build fanbases and show potential clients that you’re not the average contractor.
## What Platforms Work
Which platforms work for your asphalt maintenance business depends on how much you can devote to learning them. If you’re already a larger company, then you also have the option to hire an expert.
The learning curve is not a reason to hold off starting social media. You can start on Facebook and Instagram if that’s what you’re familiar with, or you can focus on the trendy options like TikTok.
Social media is an ever-changing landscape, and you should keep an eye out for new platforms. Once you see them gaining traction in the general population, it is a great time to start building a profile there too.
## Growing Social Media
Social media is rarely an overnight success. Instead, it tends to start building slowly as you add more content to it. Keeping it in mind as a long-term strategy saves you many headaches.
Ads are also an option if you want to increase page likes and follows. However, those tend to be inaccurate indicators of how many conversions your company can get from it. Engagement is a better metric, and it’s not something you can drive with ads.
## Stories vs. Posts for Asphalt Maintenance Companies
Posts are a natural and (mostly) permanent addition to your profile. Meanwhile, stories disappear after a set amount of time on most platforms. Both are valuable for your business.
Your posts should tend to be both functional and aesthetically pleasing. They are most likely what your potential customers will see if they look your company up. Some ideas include videos of sealcoat application, before and after shots, along with aerial photos.
Stories are an opportunity to show more personality. For example, behind the scenes that people don’t see, the local spot where your crew had lunch, and the faces of your company are all viable options. Stories don’t need to be perfect, and you have more topic leeway.
## Standing Out on Social Media as an Asphalt Maintenance Company
Using social media already sets you apart from other asphalt maintenance companies in your area. Your customers can see what you do without traveling to one of your job sites and understand the quality of your work.
Consistency is the key to standing out on social media. The algorithms love receiving content and reward you with higher placements. Meanwhile, your customers and prospective customers enjoy seeing regular content they can consume at their leisure. It’s a win-win.
Want to know how to win on social media for your asphalt maintenance company? Sign up for a webinar with Braden Hamilton, a successful asphalt maintenance company owner. Check out the tips Braden offers to jump-start your company’s social media.
[](https://cta-redirect.hubspot.com/cta/redirect/4106553/c19465e4-ed91-4364-ac86-b77585858bce)
Topics: [Asphalt Maintenance Business](https://blog.asphaltkingdom.com/tag/asphalt-maintenance-business)
[](https://blog.asphaltkingdom.com/author/judson-burdon)
Judd Burdon has worked in asphalt maintenance for over 25 years. He started out selling driveway sealcoating door to door and eventually created his own asphalt business. After successfully selling Imperial Asphalt he retired to the Caribbean - at the age of 24! He was soon tired of kitesurfing all day every day and he decided to build a website to help people find asphalt equipment and start a business just like he did.
### Share with a Friend
### Leave a Comment
SIGN UP
### Get tips and tricks from the world of asphalt maintenance – sealcoating, line striping, crack repair and more – straight to your inbox.
Get Your FREE Start a Business Blueprint
Get free access to the exact step-by-step system that's helped contractors go from zero to $50k+ in their first few months.
[.png?width=200&height=300&name=First%20page.pdf%20(1).png "Start a Business Blueprint")](https://start.asphaltkingdom.com/)
#### Trending
- [How Long Do You Need to Stay Off The Driveway After Applying Sealcoating?](https://blog.asphaltkingdom.com/how-long-stay-off-driveway-after-sealcoating)
- [What Are the Standard Parking Space Dimensions?](https://blog.asphaltkingdom.com/standard-parking-space-dimensions)
- [A Complete Guide to Asphalt Millings for Driveways & Paving](https://blog.asphaltkingdom.com/a-comprehensive-guide-to-using-asphalt-millings)
- [Driveway Sealcoating: The Why, How and When](https://blog.asphaltkingdom.com/driveway-sealcoating)
- [Crack Fill Comparison: Which Crack Sealer is the Best?](https://blog.asphaltkingdom.com/crack-fill-comparison-which-crackfiller-is-best)
- [Different Types of Blacktop Sealers: Choosing the Best for Your Pavement](https://blog.asphaltkingdom.com/different-types-of-blacktop-sealers)
### Browse by Category
- [Asphalt Maintenance Business (114)](https://blog.asphaltkingdom.com/tag/asphalt-maintenance-business)
- [Asphalt Maintenance (86)](https://blog.asphaltkingdom.com/tag/asphalt-maintenance)
- [Sealcoating (47)](https://blog.asphaltkingdom.com/tag/sealcoating)
- [Crack Repair (28)](https://blog.asphaltkingdom.com/tag/crack-repair)
- [Property Management (26)](https://blog.asphaltkingdom.com/tag/property-management)
- [Line Striping (25)](https://blog.asphaltkingdom.com/tag/line-striping)
- [Pothole Repair (19)](https://blog.asphaltkingdom.com/tag/pothole-repair-2)
- [Cleaning and Preparation (15)](https://blog.asphaltkingdom.com/tag/cleaning-and-preparation)
- [Equipment Care (13)](https://blog.asphaltkingdom.com/tag/equipment-care)
- [News (7)](https://blog.asphaltkingdom.com/tag/news)
- [start a business (5)](https://blog.asphaltkingdom.com/tag/start-a-business)
- [parking lot sealcoating (2)](https://blog.asphaltkingdom.com/tag/parking-lot-sealcoating)
- [Asphalt Surface Preparation (1)](https://blog.asphaltkingdom.com/tag/asphalt-surface-preparation)
- [Pedestrian Safety (1)](https://blog.asphaltkingdom.com/tag/pedestrian-safety)
See all
[](https://cta-redirect.hubspot.com/cta/redirect/4106553/bea4c04b-06aa-4043-ab52-c8352053c413)
## Read Next: Related Articles
[](https://blog.asphaltkingdom.com/start-small-with-crack-repair)
### [Start Small With Asphalt Crack Fill Services](https://blog.asphaltkingdom.com/start-small-with-crack-repair)
[](https://blog.asphaltkingdom.com/why-you-should-start-a-youtube-channel)
### [4 Reasons To Start YouTube Channel for Your Sealcoating Company](https://blog.asphaltkingdom.com/why-you-should-start-a-youtube-channel)
[](https://blog.asphaltkingdom.com/5-marketing-angles-proven-to-increase-fall-business)
### [5 Marketing Angles Proven to Increase Fall Business](https://blog.asphaltkingdom.com/5-marketing-angles-proven-to-increase-fall-business)
## Equipment
- [All Equipment](https://www.asphaltkingdom.com/sealcoating-equipment.html)
- [Spray Systems](https://www.asphaltkingdom.com/sealcoat-sprayer.html)
- [Crack Filling Equipment](https://www.asphaltkingdom.com/crack-filling-equipment.html)
- [Line Striping Machines](https://www.asphaltkingdom.com/striping-machines.html)
- [Stencil Shop](https://www.asphaltkingdom.com/parking-lot-stencils.html)
- [Parts & Accessories](https://www.asphaltkingdom.com/parts-and-accessories.html)
## Supplies
- [All Supplies](https://www.asphaltkingdom.com/supply-store.html)
- [Sealer](https://www.asphaltkingdom.com/asphalt-sealer.html)
- [Crack Filler](https://www.asphaltkingdom.com/crack-fill-store.html)
- [Line Paint](https://www.asphaltkingdom.com/parking-line-paint.html)
- [Asphalt Patch Repair](https://www.asphaltkingdom.com/asphalt-patch.html)
- [Complete Packages](https://www.asphaltkingdom.com/start-a-business.html)
## Account & Resources
- [Log In / My Account](https://www.asphaltkingdom.com/customer/account/login/)
- [Create Account](https://www.asphaltkingdom.com/customer/account/create/)
- [AK Royalty Rewards](https://www.asphaltkingdom.com/royalty-rewards)
- [About Us](https://www.asphaltkingdom.com/about-us.html)
- [Shipping Information](https://www.asphaltkingdom.com/our-policies.html#shipping-policies)
- [Customer Service](https://www.asphaltkingdom.com/customer-service)
- [Knowledgebase](https://www.asphaltkingdom.com/asphalt-faq.html)
- [Financing](https://info.asphaltkingdom.com/financing)
- [Testimonials](https://info.asphaltkingdom.com/testimonials)
- [Marketing Support](https://info.asphaltkingdom.com/asphalt-maintenance-resources)
## Get In Touch
###### Phone
[1-866-399-5562](tel:1-866-399-5562)
###### Email
sales@asphaltkingdom.com
###### Working Days
Mon–Sat, 8:00am–8:00pm ET
###### MORE LANGUAGES
[English](https://info.asphaltkingdom.com/contact)
[French / Francais](https://info.asphaltkingdom.com/fr-ca/adi-asphalt-specialist)
[Spanish / Español](https://info.asphaltkingdom.com/es/mantenimiento-de-asfalto)
 [](https://www.asphaltkingdom.com/)
[+18556514902](tel:+18556514902) [+18556377446](tel:+18556377446) [+18447911987](tel:+18447911987) [+18773532745](tel:+18773532745) [+18555361977](tel:+18555361977) [+18445822894](tel:+18445822894) [+18558786493](tel:+18558786493)
### Be the first to know about new products and special sales
[](https://www.facebook.com/YourAsphaltKingdom/) [](https://www.youtube.com/@AsphaltKingdom/?sub_confirmation=1) [](https://x.com/Asphalt_Kingdom) [](https://www.instagram.com/asphaltkingdom/) [](https://www.linkedin.com/company/asphalt-kingdom/)
Copyright © 2004-2026 Asphalt Kingdom. All rights reserved. | [Sitemap](https://www.asphaltkingdom.com/sitemap.xml) | [Our Policies](https://www.asphaltkingdom.com/our-policies.html)
```json
{
"@context" : "https://schema.org",
"@type" : "BlogPosting",
"author" : {
"@type" : "Person",
"name" : "Judson Burdon",
"url" : "https://blog.asphaltkingdom.com/author/judson-burdon"
},
"dateModified" : "2025-12-31T00:04:34.224Z",
"datePublished" : "2025-05-05T04:00:00.000Z",
"headline" : "Top 4 Social Media Tips for Asphalt Maintenance Businesses",
"image" : [ "https://blog.asphaltkingdom.com/hubfs/webinar-soc-med-featured-imgv2.jpg" ],
"mainEntityOfPage" : {
"@id" : "https://blog.asphaltkingdom.com/social-media-tips-asphalt-maintenance-business",
"@type" : "WebPage"
},
"publisher" : {
"@type" : "Organization",
"logo" : {
"@type" : "ImageObject",
"url" : "https://blog.asphaltkingdom.com/hubfs/AK_Logo_Full-2.png"
},
"name" : "Asphalt Kingdom"
}
}
```
```json
{
"@context" : "http://schema.org",
"@type" : "VideoObject",
"description" : "Are you planning to use social media in your marketing campaign for your asphalt repair business?",
"duration" : "PT31M59S",
"embedUrl" : "https://www.youtube.com/embed/kjeGKoABQuU",
"interactionCount" : "551",
"name" : "How To Grow Your Asphalt Repair Business Using Social Media | Asphalt Kingdom Webinar",
"thumbnailUrl" : "https://i.ytimg.com/vi/kjeGKoABQuU/default.jpg",
"uploadDate" : "2022-01-31T20:24:58Z"
}
```