The Asphalt Kingdom Blog

Updated for 2025

2025 is going to be your year, and you want to start the sealcoating season right. But is your marketing campaign falling behind already? Do you have the right tools to market your asphalt repair services, and are you on the right social media platforms? Does your sealcoating company even have a presence on Google and other search engines?

Over the past months, millions of workers all over the world quit their jobs. According to Bloomberg, the Great Resignation (or "lying flat" as it's called in China) has been the trend in China, Europe, and the United States and it's not showing signs of fading just yet.

Want to get more reviews from your sealcoating customers but don't know how? Then check out our easy-to-follow guide on how to get more positive reviews from customers and how to deal with negative ones.

Facebook currently has at least 180 million users in the US. Because of its wide reach, it's only natural for asphalt maintenance business owners to want to establish a presence there and reach millions of customers.

But how does one set up a Facebook business page for your brand-new sealcoating company? Find out below.

Note: You need to have a personal Facebook account to create a Business Page. So if you don't have a personal Facebook account, it's time to create one now.

Before we discuss how to set up a YouTube channel for your business, we want to let you know that your business or brand channel should be different from your personal one.

Having a brand account allows you to protect your personal email address and other personal details from the public. It also allows you to assign different people from your team to manage the channel using their own accounts.

And because this is going to be a business account, we also recommend that you use your work email instead of your personal one.

Google Business Profile (formerly Google My Business) is one of the best ways to get your business found on Maps and Google SERPs. Find out how to set up Google Business Profile for your asphalt maintenance company in this short but handy guide.

Two of the most common questions we get from new sealcoaters are

"Do I need a business license to operate an asphalt maintenance company?

and

"Do I need an occupational license, too?"

Every day has been a challenge for your company, but you were able to reach the financial goals you've set thanks to your employees. So now you want to show them how thankful you are that they are on your team.

The past year was a rollercoaster ride for seal coaters everywhere. Your phone rang nonstop during spring and summer, thanks to hundreds of property owners who wanted to have their driveways and parking lots maintained. But you also encountered and overcame a lot of challenges this year and they were no joke.

Sealcoating and crack repair services are highly profitable. But the bad news is most asphalt maintenance jobs can only be done during the spring and summer months. Once the air turns frigid and the snow begins to fall, it's time to put your sealcoating and crack repair equipment in storage and hibernate until spring arrives.