The Asphalt Kingdom Blog

Whether it's a side hustle or a full-time venture, it's always a good idea to start a driveway sealcoating business. Residential sealcoating is easy to learn, and you don't need to invest in large and pricey equipment right away. The stakes are relatively low compared to commercial sealcoating, and you'll never run out of driveways to repair and seal. This is a business that sells itself year after year — as long as you do great work.

Starting any business is tough but not impossible. But some people are being held back because of different reasons. Are you one of them? If so, here are several reasons why you and others are still on the fence about starting an asphalt maintenance business and what you can do to overcome it.

Updated August 7, 2022

Coal tar sealer has been one of our bestselling products of all time. But times are changing, and coal tar sealer isn't always going to be available. This is going to affect all our customers in the US and Canada.

But don't fret! Asphalt emulsion sealer is available from the Asphalt Kingdom website. It's the most viable alternative to coal tar emulsion, but it takes some getting used to if you've been using coal tar for many years.

We know that you have questions, so we'll answer all of them below.

Asphalt maintenance season has just begun. Many sealcoating companies' appointment books and calendars apps have already been filled up. But if you find yourself still looking to fill your season with jobs, then that's a problem you need to fix.

Here are the four best ways to sell asphalt maintenance services to your prospects.

Are you still on the fence about starting your own asphalt maintenance business? Or are you about to launch it, but you're getting cold feet because you don't know if you're doing the right thing? Or maybe you're in your second year and looking for ways to scale your sealcoating and crack repair business?

Then you're in the right place. Watch our “How To Dominate 2022” webinar to learn insights on how to start your asphalt maintenance business on the right foot, as well as how to scale your business with the right equipment and knowledge. You'll also get helpful business tips from our guests, John Bublich of Wyoming Asphalt Repair, Adam Chapman of Pad Pal, and Rob McKenzie of Black Max Driveway Sealcoating, and hear about their experiences in running an asphalt maintenance business.

Want to start your very own asphalt sealcoating business? Get our FREE 9-video Build Your Own Business Blueprint to learn about this pandemic-resistant and recession-resistant industry.

We have also included a transcript to make it easier for you to take notes, as well as find the resources we've mentioned in the webinar.

Updated for 2025

2025 is going to be your year, and you want to start the sealcoating season right. But is your marketing campaign falling behind already? Do you have the right tools to market your asphalt repair services, and are you on the right social media platforms? Does your sealcoating company even have a presence on Google and other search engines?

Over the past months, millions of workers all over the world quit their jobs. According to Bloomberg, the Great Resignation (or "lying flat" as it's called in China) has been the trend in China, Europe, and the United States and it's not showing signs of fading just yet.

Want to get more reviews from your sealcoating customers but don't know how? Then check out our easy-to-follow guide on how to get more positive reviews from customers and how to deal with negative ones.

Facebook currently has at least 180 million users in the US. Because of its wide reach, it's only natural for asphalt maintenance business owners to want to establish a presence there and reach millions of customers.

But how does one set up a Facebook business page for your brand-new sealcoating company? Find out below.

Note: You need to have a personal Facebook account to create a Business Page. So if you don't have a personal Facebook account, it's time to create one now.

Before we discuss how to set up a YouTube channel for your business, we want to let you know that your business or brand channel should be different from your personal one.

Having a brand account allows you to protect your personal email address and other personal details from the public. It also allows you to assign different people from your team to manage the channel using their own accounts.

And because this is going to be a business account, we also recommend that you use your work email instead of your personal one.