7 Easy Ways To Express Your Appreciation for Your Staff and Clients

Your sealcoating company has had a great year, and you want to thank both your clients and your staff for their support.

Judson Burdon
Posted by Judson Burdon on January 21

Every day has been a challenge for your company, but you were able to reach the financial goals you've set thanks to your employees. So now you want to show them how thankful you are that they are on your team.

We've got you covered! Here are 7 simple ways to show your employees and customers how much you appreciate them.

1. Scribble a personalized note expressing your gratitude

An email expressing your gratitude to your employees and customers is great, but it does seem a bit impersonal. Want a more personal touch? Then we suggest that you write a personalized note on a thank-you card and sign it. If you have a lot of employees and customers, then make it a habit to purchase bulk blank thank-you cards.

2. Go above and beyond

Each time a customer hires your team to conduct sealcoating or crack repair, it's always a good idea to give it your very best. Going above and beyond encourages repeat business, and it's easier to ask a customer for referral if you know you've done a good job.

Related: The 3 Biggest Asphalt Business Trends that may Derail Your Business Plans for 2022

3. Greet your team members on their birthdays

One of the best things you can do to make your employees feel appreciated is by greeting them on their birthdays. But the thing is it's impossible to keep track of your employees' birthdays, especially if you have hundreds working for you. So what you can do is gather their birthdays in one spreadsheet and set a reminder on your calendar so you won't miss them.

You can hand them an actual greeting card or send them a virtual one when the special day arrives. If you have a photo of you and your team member together, then post it on your company's social media page with a short caption expressing your appreciation.

Learn more about this by checking out the video below.

How To Show Appreciation To Your Employees And Clients | Asphalt Kingdom Business Tip


4. Reward them with gifts

It doesn't have to be expensive, either. Some of the most common corporate gifts include branded tumblers, clothing, or office/desk supplies.

If you have the budget and want to splurge, then we suggest giving out branded Bluetooth speakers, backpacks, or power banks.

5. Offer your employees extra time off

Right now, workers in Canada and the US only receive up to ten days of paid time off (holidays excluded), so you might want to consider offering your employees extra time off. This is a boon especially to your employees who just want to take a break off from work to focus on their health, or employees who are also parents or primary caregivers of sick loved ones.

6. Food is always a popular option

Who doesn't love that once-a-month pizza or cup of latte from the cafe down the corner, right? You won't go wrong with pastries, salads, and sandwiches either. They're cheap, filling, and food is a great way for your crew members to chat and get to know each other if they don't already.  Have a budget for something bigger? Then hire a food truck instead.

Related: 4 Tips on How to Get More Referrals for Your Sealcoating Business

7. Provide your employees training opportunities

Cash and food incentives are great, but if you want a concrete return on your investment, then offer your employees training opportunities. 

Let's say you have a sealcoater who has the gift of gab and can charm anyone. Or you hired someone to do administrative work and discovered that they're fantastic at creating content for social media. 

What you can do is provide them with the right training courses so they can realize their potential and benefit your company in the long run. But the good news is these training sessions don't have to be in-person. YouTube is always a good source of training materials online and for free. If you have the budget, then enroll them in a course offered at Udemy, Coursera, or FutureLearn.

The Secret to Growing Your Business Fast



Running a business is never easy, but you've made it through a difficult year thanks to your employees and customers. Now all you need to do is follow our simple suggestions on how to make your employees and customers feel appreciated, and you're all set for a gratitude-filled year.

Topics: Asphalt Maintenance Business

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