A well-executed email newsletter is one of the most effective marketing tools for asphalt maintenance contractors. But for you to pull it off, you need to build a solid mailing list. Want to know what a mailing list is and how you can build one? Then check out our blog below.
What is a Mailing List?
A mailing list (also known as an email list) is simply a list of all the customer names and email addresses you have collected over the years. You can send your promotions, news, discount codes, and other information relating to your asphalt maintenance company to these email addresses.
Why is building a robust mailing list important for your asphalt maintenance businesses? A well-curated email list allows your marketing and sales department to reach hundreds (if not thousands) of leads with just a click. A properly segmented mailing list lets you tailor your messaging so it's more relevant to the customers you are sending it to.
Related: The Four Best Ways to Sell Asphalt Maintenance Services
Mailing lists are also a treasure trove of information for your sales team to get more leads. Launching an asphalt patching service on top of sealcoating and crack repair? Then send an email to your existing customers on your mailing list informing them of this exciting news. This also allows you to analyze existing customer data and make better decisions on marketing and sales strategies.
How to Build an Email List for Your Asphalt Maintenance Company
There are many ways you can build a mailing list for your sealcoating company, but you'll need a website, some solid content, and a marketing strategy to pull it off.
First, you need a platform to collect and send emails to your list. There are some websites that are free to start, like Mailchimp and Sendinblue.
Some platforms are CRMs (Customer Relationship Management systems) which help you track and manage your contacts as well. Examples of CRMs with emailing are HubSpot, ActiveCampaign, and Zoho.
Once you have your platform set up, it's time to get sign-ups! Check out the different ways you can convince customers to sign up for your mailing list below.
1. Discount Coupon
You can offer a discount coupon for your sealcoating and crack repair service as an incentive to get your customers to sign up.
Pro Tip: keep the coupon simple and make sure to use large fonts to highlight the discount information on your email sign-up. Include a discount code if you wish.
2. Useful Content
Create useful content and attach a call to action to get customers to subscribe to your email list. Write and create landing pages and blog posts about asphalt maintenance, and create a clear and compelling call to action (CTA) to double your subscriber list.
3. Grab Attention
Maximize the use of pop-ups and website slide-ins. Many website visitors find pop-ups and slide-ins annoying, but the good news is that well-executed ones are still very effective when it comes to getting people to subscribe to your asphalt maintenance mailing list. Read this article on pop-up and slide-in best practices to get some tips.
Another effective way to build your email list is to create a survey with an option to subscribe to your mailing list. This is a good way to conduct market research and double your newsletter subscribers.
The survey can be a simple pop-up, or you can embed it on your company's website. You can use Google Forms, SurveyMonkey, WPForms, etc. for this. Make sure to give your respondents the option to subscribe to your email newsletter.
Last but not least, advertise your email newsletter on Facebook, Instagram, YouTube, and other social media pages to encourage customers to subscribe to your mailing list.
This blog post on building your mailing list is just the tip of the iceberg. Watch this Asphalt Kingdom webinar to learn more about digital marketing for small businesses in asphalt maintenance:
There you have it, a brief guide to mailing lists and why you need to build yours to give your company's email marketing campaign a boost. If you need expert advice on how to run your asphalt maintenance company and improve your marketing and sales strategies, then reach out to us via phone or email.