Invest in Parking Lot Maintenance to Keep Your Parking Lot Beautiful

Welcome your customers, tenants, or clients with a beautiful parking lot. You spend money on the landscaping, but do you invest in parking lot maintenance?

Judson Burdon
Posted by Judson Burdon on March 10

Investing in your parking lot maintenance is essential for keeping your restaurant, church, shop cluster, or other venue looking good. On top of the appearance, taking the time to invest in your parking lot is also a matter of safety.

Investments to Maintain Your Parking Lot

Bensink Rotary Broom in actionCleaning Your Parking Lot

Cleaning a parking lot serves two purposes. First, it improves the aesthetics. Second, you can check your parking lot for potential problems. Tools like the Bensink Rotary Broom make the process simple and easy for you.

You can also contract the work out to a specialized firm. Many asphalt maintenance companies are willing to clean up a parking lot for a reasonable fee, and they'll check your parking lot over for problems.

Pothole Repair

Potholes are a common parking lot bane, especially if you live where it freezes. The water freeze/thaw cycle just keeps making them bigger. Pothole repair stops these hazards from becoming ponds in your parking lot.

Pothole repair techniques depend on the size and depth of the pothole. Generally, hot patching is a better choice, even though cold patching is more feasible with winter temperatures. In either case, the sooner potholes are caught and repaired, the better.

Crack Filling

Crack filling is necessary for those long, shallow problems. This parking lot maintenance activity requires a bit of know-how, but you can do it yourself if you desire. By filling the cracks, you prevent them from spreading further.


Keeping track of your parking lot cracks during maintenance can also tell you when parts of your lot need further attention. For example, an area that always seems to have new damage may have a foundation issue.


Sealcoating revitalizes your parking lot asphalt. It applies a fresh layer to your lot, which delivers the oils necessary for healthy asphalt. It also adds a layer of protection from the elements that older asphalt lacks.

Unless you manage multiple parking lots or have a vast space, it may be more cost-effective to outsource this task every few years rather than buying the equipment. It would likely sit idle most of the time if you bought equipment for a smaller lot.

Other Repairs

The asphalt is only one part of your parking lot. The curbs, planters, and parking stops also may require repairs as each wears down. Some have simple fixes, like making sure you have a watering schedule. Other repairs are more complex, like repairing curbs.

These repairs also help with the overall aesthetics of your clean parking lot. These aesthetics are essential, regardless of whether you're supporting outdoor dining or drive-through farmer's markets.

Reasons to Invest in Your Parking Lot

First Impressions

When someone drives up to your business, the parking lot is part of the first impression. Parking lot maintenance ensures that the impression is positive just as much as painting the building does.

Additionally, no one wants the customer's first impression to be bouncing their vehicle along potholes as they try to find a space. That would leave a negative impression, and the customer may even subconsciously avoid the lot.


If you invest in your parking lot, it will enhance any other branding completed for the business. For example, your business might offer luxury products and a tailored customer experience. A well-kept parking lot enhances that perception.


One of the big reasons to invest in your parking lot maintenance involves safety. Potholes and cracks are tripping and twisted-ankle hazards.

Additionally, maintaining a parking lot carefully also assists vehicles. Vehicles can damage axles or lose alignment in potholes or by running into ill marked curbs. By doing parking lot maintenance, you can avoid these expenses.


COVID-19 provides another reason for parking lot maintenance. More activities have moved outside, including dining, as a safety measure. That means parking lots are seeing more traffic than they would otherwise, leading to more wear and tear that you need to account for.

Asphalt Lifespan

Performing parking lot maintenance can also extend the life of your lot. The maintenance, including cleaning, crack sealing, sealcoating, and more, means that your lot is subject to less water damage over time. That protects your investment and means a delay in having to replace the parking lot.


If you want to know more about how you can maintain parking lot assets yourself, sign up for our Free Pavement Asset Management Course! You can also call our asphalt experts at 1-866-399-5562 with any of your asphalt questions.

Topics: Property Management

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